Purpose and Brandality of Mad Genius Studios

Earlier this year, I was introduced to a Purpose Exploration exercise and I’m sharing the results through the lens of Mad Genius Studios. Additionally, I always recommend to my clients and digital bootcampers to take Kaye Putnam’s Brandality Quiz through the lens of their business (i.e. if your business was a person, how would it respond?), so I’m sharing those results for MGS too to provide a better sense of what we’re all about.

For this exercise, purpose is defined as:

Purpose: An overall sense of goals and direction

Values: Your compass for day-to-day life decisions

The BIG question: how can we utilize purpose to communicate our unique value and create motivation?

Skills: What we do

  • Bring people together

  • Connect like-minded folks

  • Curate lovely and unique events that bring joy

  • Empower and uplift others

Experience: Our wisdom

  • Planner

  • Type A

  • Empath

  • Natural hostess

  • Leader and coach

Strengths: How we shine

  • Helping others shine

  • Cheerleading and believing

  • Positivity

  • Willingness to be vulnerable

  • Risk taker

Passion: What we love

  • Helping others

  • Motivating others to believe what’s possible

  • Seeing people happy and fulfilled

As for our Brandality result, we got the Lover archetype:

“You are affectionate, loyal, and empathetic. Your goal is to create relationships with people, do work that you love, and create enjoyable experiences that please all of the senses. You make your clients feel love, .png

“You are affectionate, loyal, and empathetic. Your goal is to create relationships with people, do work that you love, and create enjoyable experiences that please all of the senses. You make your clients feel love, gratitude, and devotion.”

This summary aligns perfectly for the vision we have for events, retreats, workshops and more that are unique, empowering, and uplifting with lots of whimsical and charming touches that add playfulness and fun regardless if we’re hosting a yoga retreat where deep healing can also take place or hosting a networking event that feels new and fresh.

So ask yourself, what is YOUR purpose? The purpose of your business or career? Because when we connect to our purpose and view our life’s work through the lens of our purpose and values, we can change our lives and the world for the better.




PonderingShawndra Russellpurpose, happiness, values, brand values, brand image, branding, building a business, BCorpComment